We have known the folks at Epic Labs for a few years now and they respect our work as much as we respect theirs. Up until about 8 months ago, They focused on rapid prototyping of webapps. Their combined skill set extends far into the technical end of web development, but not so much into the creative.
They wanted a site that would visually demonstrate their adventurousness and their emphasis on experimental work. I really loved the direction that they wanted to take their company and wanted to help them in any way that I could.
Nic, the head honcho at Epic Labs had seen some of the creative work I'd done for ConvergeSE and wanted a compirably rich visual experience for the Epic Labs site. He gave us a loose budget, and complete creative, technical, and design freedom.